reputation managementReputation management is a hot topic when it comes to online marketing. You dedicate a lot of time and resources to building your brand’s image online, and one defamatory comment that goes unaddressed can be detrimental to how your business is perceived by your target audience.

Investing in reputation monitoring services is a wise decision when it comes to protecting your brand’s online image and has become increasingly affordable for SMB owners. It’s also a good idea to implement some company-wide policies for better management of your brand’s reputation on social media sites. We recently came across a useful article published by Social Media Examiner about how to better manage your Twitter reputation, and we thought it would be worthwhile to share the following tips:

  1. Verify before you Tweet. You want to be perceived as a credible source, and one of the fastest ways to lose your target audience’s trust is to share incorrect information. If you’re going to share a link to a story, make sure that it’s from a reliable source.
  2. Take the time to build relationships on Twitter before asking for a sale. This should hold true with any channel you use to reach your audience, whether it be Facebook or an email newsletter. Take the time to offer value and build connections, which in turn should help to build a genuine interest in your brand.
  3. Respond to tweets and mentions promptly. As a rule of thumb, Social Media Examiner suggests aiming to respond to tweets within a 20 to 30 minute time frame. Doing so can go a long way in earning loyal customers.
  4. Tweet regularly. You want to communicate a consistent message to your audience, and having a pre-determined tweeting schedule (such as tweeting 3 times a day) can help to keep you in front of your audience. If you don’t have time to send out tweets, consider trying a tool like Buffer to schedule your tweets in advance.
  5. React to all tweets about your brand, including the negative ones. This can provide your brand with a valuable opportunity to keep its image intact and perhaps build further respect for your brand too.

For more ways to build and protect your brand’s image on Twitter, be sure to download our free eBook about how to use Twitter to grow your small business.


(Image via Buffer)

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