Pinterest has quickly evolved as one of the most powerful social media marketing tools, and we have seen a number of enhancements to this site recently to benefit the small business marketer. In order to make the most of your efforts on Pinterest, Social Media Examiner recommends taking advantage of these four tools for both analyzing and growing your presence on the site:
- Use Tailwind to monitor your analytics. Yes, Pinterest has its own analytics tool, but it just shows you the basics. To gain a competitive advantage, download the Tailwind app, which allows you to track the growth of your followers, likes, and repins, audience engagement, measure ROI, and benchmark your results with the competition among many other features. Tailwind offers a free plan with limited features and starts at $29 per month for the Lite version.
- Use PinAlerts to be made aware of each time someone pins an image from your website. Another unique feature is that PinAlerts also makes you aware of people that pin from one of your competitor’s webpages. This can help you to better identify your target market on Pinterest and begin following those people that have already expressed an interest in your type of product and service, making them more likely to convert to a customer. You can setup PinAlerts for free and be notified via email whenever someone pins an image from your webpage.
- Use Pinvolve to let your Facebook fans know that you’re also on Facebook. This is idea for a business that has already invested a lot of time in a Facebook strategy earning a high fan base. This tool is much more effective than using a status update to let your Facebook fans know that you’re on Pinterest and will display some of your Pinterest boards across your company’s Facebook page. Again, this tool is free.
- Use Pinstamatic to edit the images that you share on Pinterest. If you’re going to share data on Pinterest, this is a great way to spice up the way that this information is displayed to make it more appealing to the eye. You can add photo filters, captions, create sticky images, create save the dates, and even create images for songs on Spotify.
For more Pinterest marketing strategies and tips, be sure to download our free Small Business Guide to Pinterest Marketing ebook below!