Social media is ever evolving.   With the new year fast approaching, there are three social media sites that should  be on the radar of any professional’s social media content efforts.

Social has been the marketing buzzword for quite some time now,  but now it’s all about taking that content and making it even more useful with streamlined websites focusing on content first, instead of simply the experience of being social.

Small business owners out there: keep an eye on these three potential big-name social media sites that are sure to provide tools for you to take your content strategy to new levels in 2013.

“Share what you know”

Think of it as the Pinterest for learning practically anything imaginable. People come together to create boards of curated content throughout the web that others can browse through. Content varies from images, articles, video, blog posts, webinars, and anything else considered useful.  As a business owner, take advantage of the ability to upload your own original content can be uploaded as well.

Currently, Learnist is still in beta mode and an invite will need to be requested via email. However, they are rapidly growing since they were already a huge success among the education industry.

Bottlenose: “Surf the Stream”

A website that recently went to a tiered pricing mode (with a free version), this one is drastically different than Learnist by providing a “stream” of topics, ideas, and content straight to the user based on their likes and interests. More refined than Twitter suites or trying to customize Facebook, Bottlenose is an excellent place to find social media content which normally gets lost in the wave of content out there.  Small business can utilize this impressive tool to get insights into the social space and look at the social analtyics behind campaigns.

They also launched “Bottlenose Search,” which searches all of the major social networks for what is currently trending to help with those social media efforts in the new year.

Sulia: “The World’s First Subject-Based Social Network”

Already dubbed the “hottest social network” by Mashable, Sulia is said be all of the best parts of Twitter and Facebook with content the user cares about. With Sulia already having over 1,000 channels worth of social media content, this website might just become a household name soon enough.

Users don’t have to request a beta invite for this one, Sulia easily connects with a Facebook, Twitter, or email account.


What do these three sites all have in common?  Content.  Personalized, unique content that adds value to other pieces of the marketing mix.  As a small business, you should be focusing on implementing a content strategy that both creates unique content and curates other’s relevant content.  Content within social media will continue to become word-of-mouth marketing for the 21st Century; it’s time to keep a finger on the pulse of it all and make a move for the new year!

About Justin Fishaw

As Director of Marketing, I oversee branding & the inbound lead generation program at DigitalSherpa. My days are spent developing and implementing online marketing tactics and campaigns, writing and optimizing all website content, and developing partnerships in an effort to grow the business. In my free time, I enjoy running my clothing line, SMPLFD, and exploring the streets of Atlanta with my pup, Uncle Jesse.


  • Wow, these are great social media sites. Now I have additional reference for my social media campaigns for my business. Thanks for the share Justin. More power and keep posting very informative articles.

  • Sweet blog! I found it while browsing on Yahoo News. Do you have any
    suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem
    to get there! Appreciate it

  • I blog quite often and I genuinely appreciate your content.
    The article has really peaked my interest. I am going to book mark your site and keep checking
    for new details about once per week. I subscribed to
    your Feed as well.