Video marketing is a quickly expanding and incredibly popular marketing platform your small business should be focusing on. We’ve even written an entire free ebook about it (Small Business Video Marketing Guide).  Here are some video marketing statistics to prove how valuable this strategy is for your digital marketing mix!

Video Marketing Statistics

1. Videos Increase People’s Understanding Of Your Product Or Service by 74% (Click To Tweet)

2. YouTube Is The Number Two Search Engine In The World (Click To Tweet)

3. A Third Of All Online Activity Is Spent Watching Video (Click To Tweet)

4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month (Click To Tweet)

5. Every Day 100 Million Internet Users Watch An Online Video (Click To Tweet)

6. 50% Of Users Watch Business Related Videos On YouTube Once A Week (Click To Tweet)

7. 75% Of Users Visit The Marketer’s Website After Viewing A Video (Click To Tweet)

8. 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week (Click To Tweet)

9. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month (Click To Tweet)

10. 80% Of Internet Users Remember The Video Ads They Watch Online (Click To Tweet)

11. 26% Of Internet Users Look For More Information After Viewing A Video Ad (Click To Tweet)

12. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed (Click To Tweet)

13. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad (Click To Tweet)

14. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video (Click To Tweet)

15. Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos (Click To Tweet)

16. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email (Click To Tweet)

17. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign (Click To Tweet)

18. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety (Click To Tweet)

19. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video (Click To Tweet)

20. In 30 Days More Video Content Is Uploaded in 30 days Than All Three Major U.S. T.V.  Networks Combined Have Created In 30 Years (Click To Tweet)

21. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process (Click To Tweet)

22. 45.5% Of Internet Users View At Least One Video Online Over The Course Of A Month (Click To Tweet)

23. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes (Click To Tweet)

24. 72 Hours Of Video Are Uploaded To YouTube Every Minute (Click To Tweet)

25. An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96% (Click To Tweet)

We hope you enjoyed those amazing video marketing statistics as much as we did! Now that you know the importance video marketing has to play in your brand’s online success, check out our free Small Business Video Marketing Guide to ensure your company is on a picture perfect path.

And if you love fun facts as much as we do, check out our article on 25 Amazing Pinterest Facts For Your Small Business!

**Facts via QuickSprout, InSivia, and DigitalSherpa










About Sarah Mincher


Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse, reading and googling Ryan Gosling.


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