It’s human nature to look for time-saving solutions to conquer our everyday tasks. While instant ground coffee beans may offer a quick fix for your daily caffeine intake, shortcuts don’t always yield the best results – especially when it comes to running your business. Social media marketing, for example, is one area that you need […]

social media marketing

As you scroll through your Facebook newsfeed, it’s hard not to miss those eye popping, perfectly edited images, and you may wonder to yourself if that brand constantly has a professional photographer lurking behind the scenes to capture every shareable moment. Likely, the answer is no–the brand has just taken the time to download the […]

Instagram Marketing

Google sent SEO’s and online marketers into a tail spin with the announcement of its latest algorithm, Hummingbird. Though not technically a part of the Hummingbird update, Google also announced around the same time that it would not be updating its PageRank numbers in its toolbar.  Although, Google will continue to monitor page rank internally, […]

content marketing

While we often use our blog to share best practices for executing a successful inbound marketing strategy, it is just as important to highlight what not to do as well. Unfortunately, there are a number of brands that simply stink at building relationships with their audiences online. Are you one of them? Check out our […]

dont do it!

It’s no surprise social media giant, Facebook, is capitalizing on the huge success video marketing has experienced in recent years by adding video advertising options. As we’ve recently covered, incorporating video into your existing online marketing mix can yield great results for your small business. If you aren’t sure where to start, I recommend you […]

video

Your business blog provides you with an opportunity to define yourself as an industry leader in your space by creating content that engages your audience while providing third party validation that you are a credible resource for your readers. Perhaps you think you are delivering value to your audience through your passionately written blog posts, […]

business blog

There is a lot of hype around the concept of local search these days, and there is a good reason for it. According to Google, 5.9 billion searches took place per day in 2013. Of those daily searches, 20% of desktop and 53% of mobile searches had local intent. Of that mobile group, nearly 90 […]

local search

With so much content floating around on the web today, you have a very brief opportunity to capture your audience’s attention and encourage them to hear your story. In fact, according to StatisticBrain, you really only have 8 words to capture your reader’s attention! So, while you may be incredibly excited and passionate about your […]

visual marketing

The press loves to share social media marketing blunders that brands make, and we love reading them because quite simply they are entertaining. However, when the joke is on your brand, you might feel differently. What measures do you  have in place today to help prevent a social media PR crisis? If the answer is […]

social media marketing

The wonderful thing about writing a regular blog post is that you have a steady writing assignment.  The challenging thing about such a gig is that you need constant streams of fresh content.  How can you generate endless new content ideas – ideas that seize reader attention, reel them back in for more, while, oh […]

Coming up with content ideas