As a consumer, what is your reason for getting online? If you’re like most people, you are using the web to research products and services before making a purchase. As business owners, we focus on SEO to improve how our pages rank in search results. This means publishing high quality content often that is optimized […]

content marketing

A picture can speak a thousand words, and Pinterest has grown in popularity through this single concept. The photo-hosting website continues to attract people who have a love of pictures, as well as marketers who believe in the power of visual content. However, Pinterest has expanded its offerings in recent months to appeal to those […]


Instagram isn’t just an app you can use to share photos of the last delicious meal you ate – it’s a budget-friendly resource you can turn to for your business marketing initiatives. Kevin Systrom and Mike Krieger founded Instagram almost four years ago when they wanted to combine their passion for photography with social networking. […]


No matter how badly you want your audience to click on a link, resist all temptation to use the words “click here” on a link! Why not, you wonder? First of all, the typical internet user today already knows that he or she is going to have to click on a link, so there is […]

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It’s no secret Pinterest is my absolute, favorite social networking site. Between the numerous articles, ebooks and webinars I’ve published regarding Pinterest, I have an obvious passion for this platform. And, given that Pinterest is the third most popular social network, it seems like the rest of the world loves Pinterest as well. That being said, here are 5 easy ways […]


Becoming a LinkedIn Influencer is a challenge. LinkedIn no longer allows you to apply for the title – you need to wait for an invite from the website to become an official Influencer. Richard Branson, Bill Gates and Arianna Huffington are just some of the 500 official Influencers that exist on the website. However, LinkedIn […]

LinkedIn Influencers Program

Did you know: Pinterest referrals spend 70% more money than visitors referred from non-social channels? And that Pinterest generates more referral traffic to business websites than Youtube, Google+ and LinkedIn COMBINED! If your small businesses isn’t optimizing this popular platform for sales, you might want to re-consider. We’ve put together a free, step by step guide […]

New Pinterest Ebook

Paying to advertise on Facebook is nothing new, but the rising cost of ads may soon make it more difficult for small businesses to thrive on the site. Specifically, marketing teams that have a limited budget might need to look elsewhere to gain a presence in the social networking world. In July, Facebook revealed that the […]

Chart on Cost to reach 1000 people via online advertising

Coming up with new ideas for posts day after day, week after week, and month after month can be really taxing. You probably feel like you’ve written everything there is to say about your niche after you’ve been blogging for only a few months with any regularity. Or you may just be feeling uninspired or […]

How to repurpose & add value to old blog content

As hard as you try to stay focused, it can be so easy to let your mind travel elsewhere when reading a bland, boring blog post. And frankly, there are way too many mediocre blog posts, guides, and ebooks floating around on the web that could really use some pop and pizazz to keep readers […]

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