Sarah Mincher
As a small business owner, you obviously want to size up on your competition and monitor current social media trends to capitalize on your online marketing efforts. This infographic from our friends at Hubspot is a wealth of great information to steer you in the right direction! Let’s take a look at how successful Social [...]
Justin Fishaw
Earlier this year, we dedicated a post to discussing the importance of avoiding typos, spelling, and grammatical errors in the content that you create. Not only can this hurt your brand’s image and destroy your credibility, but it can also negatively affect SEO. With the average blog post being between 350 and 500 words, there [...]
Sarah Mincher
According to sources, the popular Facebook owned photo App Instagram is going to let users record and share short videos. Reportedly taking place as early as June 20th, this video upgrade will come of no surprise to anyone who has followed the short and rather amazing success of a similar video App, appropriately named Vine. [...]
Justin Fishaw
We often use our DigitalSherpa blog to share some of the latest trends in social media marketing, which is why it only seems appropriate to offer some highlights from Social Media Examiner’s 2013 Social Media Marketing Industry Report. This report was recently compiled by surveying more than 3,000 marketers on how they use social media [...]
Adam Japko
Believing that a connection exists between the tedious task of creating lots of regular web content and valuable lead creation is a leap of faith for most business operators. Some business marketers that immerse themselves in the creation and social sharing aspects of content marketing are able to feel the connection viscerally. Gary Vaynerchuk is [...]
Justin Fishaw
Social media marketing provides your business with another opportunity to engage and connect with your target audience, which is why nearly 80 percent of American companies have a Facebook page. To make the most of your business’s Facebook page, it’s important to scope out your competition on the social media site to find out which [...]
Iris Eben
A Small Company’s Reality Is Altered by ABC’s ‘Shark Tank’ Shark Tank has become a can’t-miss Friday night indulgence for entrepreneurs. Most reality tv show contestants end up as tabloid fodder, but for those who enter the shark tank, the mere exposure of the show has the potential to push their business to astronomical success [...]
DigitalSherpa
The attention span of today’s social media user is extremely short. This fact cannot be argued. As users have moved from social media platform to social media platform, the amount of time they are willing to spend analyzing each piece of content has shrunk greatly. Instagram is a relatively new forum on which users and [...]
Lauren Thomas
Earlier this week Facebook officially debuted hashtags on its platform! For some people, this raises the question: what the heck is a hashtag? The hashtag, which appears as the # symbol in front of a word, makes it easier for people to follow online conversations as they unfold in real time. Hashtags are used to [...]
Chris Vaughn
We often use our DigitalSherpa blog as an opportunity to make our readers aware of need-to-know small business marketing tools. We recently told you about 5 free online reputation management tools to help keep your business’s online image intact. Our next task is to highlight 10 social media marketing tools that your business should be [...]
