Whether they know it or not, sales teams have been “scoring” leads since the first product was sold. Salespeople, regardless of software or methodology, have some level of instinctual understanding to where a prospect might be in the buying cycle. The communication and delivery of leads from marketing to sales can create an abject relationship […]


Facts: 80% of people research online before making a purchase; 89% of people trust online reviews; and 52% of people are more likely to use a company with good online reviews. Getting online reviews for your business will be more important in 2014 than previous years as Google and other major search engines are ramping […]

online reviews

Sure, Pinterest is a great place to find inspiration and design ideas for the home.  You can comb through millions of mason jar dinner lights, DIY window treatments, and impossible-to-replicate recipes. It is, after all, the third most popular social network today. Watch our Free On-Demand Pinterest Marketing Webinar! However, what if I told you […]

houzz marketing

Building a huge following on social media can be a great way to connect with your customers or potential customers. However, if they are not engaged, having such as a huge audience would be like telling jokes in a packed arena only to hear a smattering of applause – or even no applause at all. […]


Please join DigitalSherpa and wellness marketing expert Mark A. Mckenney for our latest Free Webinar: “Digital Marketing for the Spa, Health, & Wellness Industry Webinar” From print to multi-media, the way to market your business is ever-changing. Everyone keeps telling you that you must be engagement in social media to grow your business. While this […]

Spa Webinar Graphic

Did you know that email marketing has the tendency to convert more customers than any other digital medium? Unfortunately, many SMB owners overlook this and focus their energy on other conversion sources, such as social media and business blogging. While these are critical components of a well implemented inbound marketing strategy, business owners can’t afford […]

email marketing

I can’t tell you how many times that SMB owners have told me that they are reluctant to start a blog because they simply don’t have the writing skills to maintain one. If you are in this predicament and don’t have the time to become a better writer, then you should consider hiring a blog […]

content marketing

It’s human nature to look for time-saving solutions to conquer our everyday tasks. While instant ground coffee beans may offer a quick fix for your daily caffeine intake, shortcuts don’t always yield the best results – especially when it comes to running your business. Social media marketing, for example, is one area that you need […]

social media marketing

As you scroll through your Facebook newsfeed, it’s hard not to miss those eye popping, perfectly edited images, and you may wonder to yourself if that brand constantly has a professional photographer lurking behind the scenes to capture every shareable moment. Likely, the answer is no–the brand has just taken the time to download the […]

Instagram Marketing

Google sent SEO’s and online marketers into a tail spin with the announcement of its latest algorithm, Hummingbird. Though not technically a part of the Hummingbird update, Google also announced around the same time that it would not be updating its PageRank numbers in its toolbar.  Although, Google will continue to monitor page rank internally, […]

content marketing