Iris Eben
Amy’s Baking Company Freaks Out Online After Epic Meltdown On Gordon Ramsay’s ‘Kitchen Nightmares’ When customers fight back via social media…it can get ugly—fast. After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain [...]
Justin Fishaw
We all know that social media sites are constantly making updates, which can often be hard to keep up with. One recent update that you will want to be sure to take note of is Instagram’s new tagging feature as it can allow you to better engage with your fans and boost your small business [...]
Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
Oreo is taking home more awards these days than just America’s best tasting cookie. Facebook recently held its second annual Studio Awards ceremony, and Mondelez’s Oreo brand along with marketing agencies 360i and Draftfcb earned the prestigious Blue Award. This top honor was earned for the company’s successful hundred day “Oreo Daily Twist” campaign, which [...]
Justin Fishaw
You keep hearing about how your business needs to jump on the social media marketing train, but what exactly does that mean? Can you really call yourself a social business if all you have is an outdated Facebook page? According to Forbes, 73 percent of Fortune 500 companies admitted to using Twitter for business purposes. The [...]
Justin Fishaw
People love to share their opinions, and social media offers the perfect platform for them to be heard. With more and more people choosing to follow their favorite brands on social media sites, you can imagine that they are quick to share a bad experience with their online networks if one is to occur. While [...]
Justin Fishaw
If your business is currently gearing investing in a social media marketing strategy, it will be poised for much success and growth in the future. According to a recent Business Day forum, small and medium sized Internet savvy businesses are projected to grow as much as 2800 percent over the next three years. Not wanting [...]
Chris Vaughn
Everyone loves a winner. Every business that launches a new marketing campaign envisions the perfect result, where the brand is flourishing and the leads are coming in faster than you can manage them. But the truth of the matter is that great marketing takes a great amount of work. Having your brand ‘Go viral’ is [...]
DigitalSherpa
Large corporations aren’t the only ones benefiting from social media marketing. With recent enhancements to popular social networking sites such as Facebook and Twitter, the advertising tools offered by these sites have become much more user friendly and offer the ideal marketing solution for the small to medium sized business. Facebook in particular has put [...]
Justin Fishaw
Since 2008, Duke University’s Fuqua School of Business has conducted a Chief Marketing Officer survey twice a year, which helps to gauge the outlook of social media marketing from CMOs of Fortune 1000 companies. Ignite Social Media shares some of the biggest takeaways from the February 2013 CMO Survey regarding social media marketing, and please [...]
