Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Are you happy with the performance of your business blog, and is it helping to drive qualified traffic to your website? If you answered no to both questions and your blog just simply feels stale, you may want to consider rebranding it. If you did not engage the help of a content marketing agency when […]

rebrand business blog

Does it ever seem like everyone in your Instagram feed has a post-graduate degree in photography? I know I have personally wondered this before. I mean, one of the reasons why I thought we all used Instagram in the first place was to make the mediocre images shot from our iPhones look like we kind […]

Instagram Marketing

We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

We’ve talked a little bit about how brands of all sizes are embracing Instagram and some of the unique and quirky ways that they are earning followers on this photo and video-sharing social media site. One of the main reasons Instagram appeals to so many SMB owners is that it provides them with an opportunity to present […]

instagram marketing

How much thought do you put into your email subject lines? If you’re just blasting them out onto the Internet and hoping that your recipients open them, you may want to refine your marketing strategy. About 69 percent of email recipients consider an email to be spam based on its subject line, and 35 percent […]

Email Subject Lines

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

Whether you’re an interior designer or a custom furniture maker, your business can greatly benefit from having its own design blog. More and more people are turning to the internet for inspiration and guidance when it comes to design, and your blog can help to share customer testimonials, highlight your portfolio, discuss the latest trends, […]

Design Blog

Do you ever wonder if your business blog is helping is really helping to drive conversions? I think most SMB owners wonder this at one point or another, which is why it’s important that you periodically conduct an analysis of your blog leads. First of all, what constitutes a blog lead? In my opinion, this […]

Converting Leads

How much time do you dedicate to your LinkedIn marketing strategy? LinkedIn is a powerful tool that can benefit your business beyond simply connecting you with prospective hires. While I’m guessing that you’ve created a LinkedIn profile for your business, there is a very good chance that you are not using this site to its […]