Starting A Blog For Your Small Business [eBook]

May 17, 2012 By Leave a Comment
Content Marketing eBook

This year, your business should start a blog. Your goal with a blog is to get found by active prospects online that you don’t already know. This is different from engaging with your fans on a social network, as that group of fans and prospects has already identified you and is open to listen to…Read More

New Case Study: Waterton Residential (Property Management Company)

May 16, 2012 By Leave a Comment
Content Marketing Case Study

DigitalSherpa has produced a case study with one of our clients, Waterton Residential. This case study highlights the success factors and results of our content marketing program for a business that requires a large reach and broad well-structured content strategy. Check Out Our Case Study Here Waterton Residential (www.watertonresidential.com), one of the leading multifamily companies…Read More

Newsroom Layoffs Lead Journalists to Online Media

May 15, 2012 By Leave a Comment
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Decreasing ad revenue and circulation led many newspapers to reduce their staffs over the past 12 months. In June, the Wall Street Journal reported that Gannett planned to lay off about 700 employees, many of them newsroom staff. In October, The New York Times planned to eliminate 20 newsroom jobs through voluntary buyouts, according to…Read More

Business Blogging In A Human Way

May 14, 2012 By 1 Comment
business blogging

Think of your favorite teacher, the best you ever had. What was it about him or her? Each of us encounter dozens as we progress through the grades and disciplines, and each of us surely has that one person that left an indelible mark on our lives. For me it was a Philosophy professor I…Read More

The Ten Commandments of Online Content Marketing

May 11, 2012 By Leave a Comment
10 Commandments of content Marketing

This is a guest post by Jordan Barkin, an Online Content Manager at DigitalSherpa. Online content marketing, the practice of creating and sharing content in order to engage a target demographic, is a new frontier. And, like any new frontier, it requires a code to keep it from becoming the Wild West. As a guide, here…Read More