Digital Sherpa Executive Team

Adam Japko

President

Adam lead the development and roll out of DesignSherpa; the first turnkey social media, content, and internet marketing management system for the local Home Design industry. Now as President of DigitalSherpa, he collaborates with his management team on ways to make internet marketing simpler, more powerful, and easier to execute for small businesses. From 1999 to 2005, Mr. Japko was President and Chief Operating Officer for Pennwell Corporation’s Advanced Technology Division and a member of the company’s board of directors. Adam manages to remain an active participant in the fine wine industry’s social media landscape, building and adjusting his social media and content marketing chops as author of WineZag.  Send Adam an e-mail

MARCUS EATON

OPERATIONS DIRECTOR

Marcus joined the DigitalSherpa team in April of 2010 with over 5 years experience in online and social media marketing. As the Director of Operations he focuses building efficiency’s that bring a higher quality product and delivery to all of DigitalSherpa clients. While Marcus isn’t busy being a father of 2 he volunteers as an Assistant T-Ball Coach and enjoys playing music. Send Marcus an e-mail

TIM FLETCHER

INBOUND MARKETING DIRECTOR

As the newest member of the DigitalSherpa executive team, Tim brings 6 years of internet marketing expertise with a focus on search engine optimization and search engine marketing. Tim became known as a young, up-and-coming web marketer after garnering a massive digital following for his urban cartoon company, Broken Equipment Productions. Before joining the DigitalSherpa team, Tim most recently served as Internet Marketing Director for international telecommunications companies, Lunex Telecom and YouTelo.com. Tim has since helped numerous companies, large and small to grow their businesses online while increasing their web traffic, brand awareness, and social reach. Tim believes that the internet is the final frontier for business and enjoys helping small businesses level the playing field with larger corporations. Tim and his wife, Natalie have 3 beautiful sons and are active members of their community. Tim spends his nights and weekends coaching a nationally recognized travel baseball team for Parkview High School and takes pride in helping young student-athletes reach their athletic and academic goals.Send Tim an e-mail

BOB HODGSON

INBOUND MARKETING CONSULTANT

Bob has more than 20 years of experience in predictive marketing the application of database marketing, data mining, advanced analytics, and test and learn strategies to optimize marketing programs. He has been a leader in applying statistical analysis to inbound marketing.Prior to joining the Digital Sherpa team, Bob has held senior level marketing positions at Strategies Unlimited, Key3Media, and the International Data Group. Bob is also General Manager for the Design Bloggers Conference.He holds an MBA from the Amos Tuck School of Business Administration and a BS in Computer Science from Worcester Polytechnic Institute.Send Bob an e-mail

MELISSA O’KEEFE

DIRECTOR OF PRODUCT STRATEGY & DEVELOPMENT

Melissa joined DigitalSherpa with its launch in the summer of 2009. Since then, Melissa has been relying on her advanced content marketing expertise to guide DigitalSherpa’s product strategy while the program quickly matured from its first through its 2000th client launch. Today, Melissa is instrumental in supporting our client and sales channels along in addition to her product strategy responsibilities. Melissa began her career in software development before defecting to product management. Preceding her arrival at DigitalSherpa, Melissa spent 5 years as product manager for eCommerce Solutions with Harland Clarke.Send Melissa an e-mail

KEITH SAURO

NATIONAL SALES DIRECTOR

Keith has spent the last sixteen years in local media management, launching both online and offline local media brands, and has become DigitalSherpa’s poster boy for outside the box marketing and thinking. Working his current passion as National Sales Director of DigitalSherpa, he is responsible for business development, client communication, and support of DigitalSherpas 100+ person local sales force. Keith is focused on helping small and large companies build their social media and internet footprints to drive more leads and business opportunity.Send Keith an e-mail

CHRIS VAUGHN

CONTENT MARKETING DIRECTOR

Chris Vaughn joined DigitalSherpa in 2011 as Content Marketing Director. Chris directs and executes DigitalSherpa’s online marketing strategy, and is responsible for DigitalSherpa’s own blog and social media profiles. Chris drinks our company’s content marketing Kool Aid each day. In addition, Chris manages and monitors DigitalSherpa web traffic while providing SEO leadership and guidance for the thousands of clients inside DigitalSherpa environments.Before DigitalSherpa, Chris was the Managing Editor at Bluff Media LLC after finishing at Oglethorpe University in Atlanta in 2005 studying Philosophy and Marketing.Send Chris an e-mail

DIANA YOUNG

VICE PRESIDENT OF FINANCE, NCI

Diana Young brings significant financial and operational experience to DigitalSherpa from her post as VP, Finance at DigitalSherpa’s parent company, NCI. Diana’s keen financial acumen has helped the business secure the growth capital and manage its rapid expansion expediently and productively. Diana has spent the last ten years working as senior financial partner to business operators in local media marketplaces. Diana’s keen understanding of the small business landscape and her versatility in operations combines with her financial chops to make her a key member of the business’ management team.Send Diana an e-mail

Digital Sherpa Management Team

JUSTIN FISHAW

MANAGER OF CONTENT STRATEGY AND DEVELOPMENT

As Manager of Content Strategy and Development, Justin works with the DigitalSherpa client base to customize unique approaches to social media and content marketing while training DigitalSherpa’s content creation staff on leading edge SEO tactics. A native of Metro Detroit, Justin graduated from Madonna University where he attended on a soccer scholarship and studied marketing and entrepreneurialism. In his free time, Justin enjoys running his clothing line business and exploring the streets of Atlanta with his fiancé and their Boston Terrier Uncle Jesse.Send Justin an e-mail

CHARLES GREENEWALD

ACCOUNT MANAGEMENT SUPERVISOR

Chuck joined the DigitalSherpa team in April of 2011 with more than 20 years of multi-channel direct marketing strategy and account management experience. He is responsible for client relationship management and the smooth day-to-day operation of Sherpa’s content-based multi-family market social media program. Applying his knowledge of marketing strategy and web analytics, he particularly enjoys serving in a consultative role with clients, and demonstrating the value of Sherpa’s program. Chuck resides in Lawrenceville with his wife and three sons.Send Charles an e-mail

NATASHA KHAIRULLAH

CREATIVE DIRECTOR

After a 7-year run in print media, Natasha joined DigitalSherpa in January of 2010 as one of the team’s original Online Content Managers for DesignSherpa. She now serves as one of Sherpa’s Creative Directors where she manages a team of writers and helps develop content strategies for a variety of small to medium-sized businesses. Natasha is a New Yorker transplanted to the Peach State by way of sunny Florida. In her free time, she can be found hanging out at a local farmers market or exploring the city of Atlanta.Send Natasha an e-mail

CHASITY MCWILLIAMS-MOODY

ACCOUNT MANAGEMENT SUPERVISOR

Chasity joined DigitalSherpa in April of 2010 with more than 11 years of experience in IT customer support, IT training, and web development experience. She found her move from working in higher education to working in a modern corporate environment an easy fit due to her love of all things web, social media, and daily interactions with people. She now manages a team of writers and content managers, with a focus on our clients expectations and social media goals. Chasity considers herself to be a true renaissance woman. She loves art, history, science, and trashy reality shows. In her free time, she can be found with her nose in a book. That is, if she isn’t writing about books, literacy, book drives, or trashy reality shows.Send Chasity an e-mail

KATHERINE MOORE

ACCOUNT MANAGEMENT SUPERVISOR

Katherine Moore joined the DigitalSherpa team in October of 2010 as an Online Content Manager for CommunitySherpa. After serving as an Online Content Manager and a Senior Online Content Manager, Katherine now works with Digital Sherpa as an Account Manager Supervisor. Originally from Moore, SC, Katherine has traded farm life for a career in digital media and content in Atlanta. In her spare time, Katherine spends time working with animals through volunteer work at Atlanta Pet Rescue and Adoption.Send Katherine an e-mail

JESSICA SCHEUFLER

CREATIVE DIRECTOR

Jessica began her career in print advertising, but soon became fascinated with digital media. In 2009, she joined Digital Sherpa as one of the first community managers for DesignSherpa where managed and produced content for small business owners. Now almost two years later, she leads a team of online content managers as one of DigitalSherpa’s Creative Directors. Jessica is a University of Georgia graduate, photography lover, and iced coffee addict.Send Jessica an e-mail

JULIE WATSON

ACCOUNT MANAGEMENT SUPERVISOR

Julie Watson has been with Digital Sherpa since it started in 2009. She was instrumental with on boarding new Sherpa clients and getting them acclimated to the program. She was quickly promoted into the Account Manager Supervisor role to oversee and manage a team of experienced writers. Her exemplary customer service skills and attention to detail make her a valuable asset to the clients she services and their social media marketing needs.Send Julie an e-mail

CARRIE WINCHESTER

ACCOUNT MANAGEMENT SUPERVISOR

Carrie Winchester joined Digital Sherpa in 2010 as a AMS specialist and quickly moved through the ranks to become an Account Manager Supervisor. Over the years working in mostly inventory and logistics she discovered that the customers overall satisfaction and service is truly her passion. She currently manages a team of writers all while focusing on our clients knowledge of content marketing and social media. As a true to the heart Michigander, Carrie graduated from Ferris State University. In her free time she enjoys ANY competitive sport , spending time with her children and traveling.Send Carrie an e-mail

About Our Webmaster

AKIN WILLIAMS

PHP/WEB DEVELOPER

Akin joined NCI in 2010 as a WordPress developer and graphic designer. He is largely involved in front and back end theme development, multi-site blog implementations, upgrades and plugin development for the Sherpa brands. Prior to joining NCI, Akin worked as a independent WordPress developer with several Atlanta companies.Send Akin an e-mail